Increasing Diversity: Topic tbd

DESCRIPTION

More information coming soon…

 

The secret to a strong startup ecosystem is diversity. Diversity of backgrounds, ideas, and approaches driven by successful entrepreneurs, who inspire and give back to the community.

As a Module 1 event, the «Increasing Diversity» format highlights the importance of diverse perspectives in entrepreneurship. Through targeted events and inspiring success stories, this module aims to attract and empower underrepresented groups in the start-up ecosystem, encouraging the formation of heterogeneous teams that drive innovation and success.

In this module, we will focus on a core topic designed to help increase the diversity in the (bernese) start-up ecosystem. More information will follow soon.

DATE

Spring 2024

REGISTRATION

Registrations are not yet possible

LOCATION

tbd

FLYER

CONTACT

Dr. Isabelle Hahn

Project Manager Innosuisse, Departement of Management and Entrepreneurship University of Bern

E-mail

EVENT PROGRAM (subject to change)

  • Welcome by Prof. Dr. Artur Baldauf

Introduction of Innosuisse Modules @ the Entrepreneurship Center of the University of Bern

  • Interactive Input of Dr. Olivier Blattmann

Together with you he will propose answers to the following questions start-up should ask themselves concerning digital marketing:

  1. What online tools are there to evaluate the market for your business idea and for digital marketing?
  2. How do you find out about the online marketing mix other businesses use to reach their target audience?
  3. What is search engine optimization (SEO), how does it work and what are the pearls and pitfalls?
  • Wrap-up and networking apéro

EVENT PROGRAM (subject to change)

SPEAKERS

LOCATION BERN

The University of Bern’s Department of Management and Entrepreneurship supports the dialogue and collaboration between science and practice through different programmes and projects. The focus is placed on supporting students, researchers and people from start-ups, family businesses and large companies in developing entrepreneurial projects. For the Business Concept courses, the Entrepreneurship Center was engaged by Innosuisse to coordinate the courses in the central region, and offers the local course in Bern.