The next course is planned for the autumn semester 2021. More information to follow soon!
MODULE 2 IN BASEL
DESCRIPTION
Business Concept is a module of the Start-up Training program promoted by Innosuisse, the Swiss innovation agency, and is organized and conducted by the Innovation Office University of Basel.
During the 12 –week course, you will acquire theoretical and practical skills such as pitching, how to set up your team, creating a financial plan, getting to know your customer, working with the business model canvas and many more. Additionally, you will get to know many like-minded people and will become a part of the Basel entrepreneurial ecosystem.
The course in Basel/Allschwil is geared primarily towards students, PhD students, postdocs, researchers and Professors of the University of Basel and the Swiss TPH. In addition, applicants from ETH Zürich D-BSSE in Basel and the FHNW are especially encouraged to apply for this course. Spaces are limited and are awarded based on your application documentation.
The course will be held in English. Course evenings are usually on Wednesdays, from 5 to 9 pm. However, exact hours may vary slightly.
The application deadline is Wednesday, August 28th, 2024.
DATES
September 13th – November 20th, 2024
REGISTRATION
Registration closed.
LOCATION
Pupella Innovation Garage
Kreuzstrasse 4
4123 Allschwil
FLYER
CONTACT
COURSE PROGRAM
BOOTCAMP
13.09.2024 I 10.00 am – 5.00 pm I Innovation BOOTCAMP
- Introduction to Entrepreneurship
- Alumnus Start-up pitch
- Changemaker Challenge in groups
COURSE EVENINGS
The schedule might still change slightly
18.09.2024 | 5.00 - 9.00 pm | Kick-off Event
- Introduction & Welcome
- Pitch your business idea
- Group set-up
25.09.2024 | 5.00 - 9.00 pm | Entrepreneurial Toolbox I
- Value Proposition
- Customer Insights
02.10.2024 | 5.00 - 9.00 pm | Entrepreneurial Toolbox ll
- Business Model
- Lean Startup
- Minimal Viabel Product
09.10.2024 | 5.00 - 9.00 pm | Marketing & Com
- Core marketing principles to get you started
- The modern-day consumer
- Research
- The forgotten friend
- Communication – evidence-based approach
- Competition
- The inevitable rival
- Measuring your success
16.10.2024 | 5.00 - 9.00 pm | Pitching Training
- Pitch Toolbox
- Who is my audience
- Body language, voice
- Practicing
23.10.2024 | 5.00 - 9.00 pm | IP
- Protection of knowledge
- The patent + examples
- Legal basics of IP
- Talk to an IP lawyer (Q&A)
30.10.2024 | 5.00 - 9.00 pm | Team Building in Startups - Leading my first employees
- How to build a good team
- Identifying staffing requirements
- Compensation in Startups
- Employee Value Proposition
- Attraction & Recruiting
06.11.2024 | 5.00 - 9.00 pm | Financial Planning
- Business & Financial Planning of Startups
- Walkthrough of a Business case (from start to exit)
- 10 Principles of Finance
13.11.2024 | 5.00 - 9.00 pm | Investor’s perspective
- Learnings & Best practices from an investor
- What investors look out for
- Local features
- Funding opportunities
19.11.2024 | 5.00 - 9.00 pm | Role Model Talks
- Final presentation of the Business Idea
- Feedback from experts
- Ecosystem mapping
TRAINERS & COACHES
LOCATION BASEL
The University of Basel has an international reputation of outstanding achievements in research and teaching. Founded in 1460, the University of Basel is the oldest university in Switzerland and has a history of success going back over 550 years.
As a comprehensive university offering a wide range of high-quality educational opportunities, the University of Basel attracts students from Switzerland and the entire world, offering them outstanding studying conditions as they work towards their bachelor’s, master’s or PhD degrees. Today, the University of Basel has around 13,000 students from over a hundred nations, including 2,700 PhD students.
The University of Basel has seven faculties covering a wide spectrum of academic disciplines. At the same time, the university has positioned itself amidst the international competition in the form of five strategic focal areas: Life Sciences, Visual Studies, Nanosciences, Sustainability and Energy Research and European and Global Studies. In international rankings, the University of Basel is regularly placed among the 100 top universities in the world thanks to its research achievements.
The University of Basel has deep roots in the economically powerful and culturally rich Basel region. The university also works closely with domestic and international partners to make relevant contributions to the advancement of the sciences and society. This also means that the University of Basel pays particular attention to aspects of sustainability, equal opportunity and knowledge transfer.