The next course is planned for the autumn semester 2021. More information to follow soon!

MODULE 2 IN BASEL

DESCRIPTION

Business Concept is a module of the Start-up Training program promoted by Innosuisse, the Swiss innovation agency, and is organized and conducted by the Innovation Office University of Basel.

During the 12 –week course, you will acquire theoretical and practical skills such as pitching, how to set up your team, creating a financial plan, getting to know your customer, working with the business model canvas and many more. Additionally, you will get to know many like-minded people and will become a part of the Basel entrepreneurial ecosystem.

The course in Basel/Allschwil is geared primarily towards students, PhD students, postdocs, researchers and Professors of the University of Basel and the Swiss TPH. In addition, applicants from ETH Zürich D-BSSE in Basel and the FHNW are especially encouraged to apply for this course. Spaces are limited and are awarded based on your application documentation.

The course will be held in English. Course evenings are usually on Wednesdays, from 5 to 9 pm. However, exact hours may vary slightly.

The application deadline is Friday, February 2nd, 2024.

DATES

February 16th – May 22nd, 2024

REGISTRATION

The registration is closed.

LOCATION

Pupella Innovation Garage
Kreuzstrasse 4
4123 Allschwil

FLYER

CONTACT

Anna-Elina Pekonen

Program Manager Entrepreneurial Education Innovation Office, University of Basel

COURSE PROGRAM

BOOTCAMP

16.02.2024 I 10.00 am – 5.00 pm I Innovation Bootcamp

  • Introduction to Entrepreneurship
  • Alumnus Start-up pitch
  • Changemaker Challenge in groups

COURSE EVENINGS

The schedule might still change slightly

28.02.2024 | 5.00 - 9.00 pm | Kick-off Event

  • Introduction & Welcome
  • Pitch your business idea
  • Group set-up

06.03.2024 | 5.00 - 9.00 pm | Entrepreneurial Toolbox I

  • Value Proposition
  • Customer Insights

13.03.2024 | 5.00 - 9.00 pm | Entrepreneurial Toolbox ll

  • Business Model
  • Lean Startup
  • Minimal Viabel Product

20.03.2024 | 5.00 - 9.00 pm | Pitching Session

  • Pitch Toolbox
  • Who is my audience
  • Body language, voice
  • Practicing

03.04.2024 | 5.00 - 9.00 pm | Intellectual Property

  • Protection of knowledge
  • The patent + examples
  • Legal basics of IP
  • Talk to an IP lawyer (Q&A)

10.04.2024 | 5.00 - 9.00 pm | Marketing & Communication

  • Core marketing principles to get you started
  • The modern-day consumer
  • Research
  • The forgotten friend
  • Communication – evidence-based approach
  • Competition
  • The inevitable rival
  • Measuring your success

17.04.2024 | 5.00 - 9.00 pm | HR in Startups – How to build a good team

  • HR in Start Ups – Why is it important?
  • Identifying staffing requirements
  • Clarifying roles & responsibilities
  • Taking decisions in a Start Up environment

08.05.2024 | 5.00 - 9.00 pm | Financial Planning

  • Business & Financial Planning of Startups
  • Walkthrough of a Business case (from start to exit)
  • 10 Principles of Finance

15.05.2024 | 5.00 - 9.00 pm | Investor’s perspective

  • Learnings & Best practices from an investor
  • What investors look out for
  • Local features
  • Funding opportunities

22.05.2024 | 5.00 - 9.00 pm | Role Model Talks

  • Final presentation of the Business Idea
  • Feedback from experts
  • Ecosystem mapping

TRAINERS & COACHES

Lisa Ross-Magenty Blaettler

Branding and Communications Consultant

Chantal Schmelz

Start-up & Innovation Coach

Arthur Krause

Life Science Consultant & Educator

Daniel Hunt

Managing Director Europe, Leaderboard Branding

Anna Wachnowicz

GS Automation Qualification Specialist, Hamilton Bonaduz AG

Patrick Sticher

Technology Transfer Manager, Unitectra AG

Heron Mochny

Program Manager, Impact Hub Basel

Isabelle Siegrist

Founder & CEO, Sandborn

Anna-Elina Pekonen

Program Manager Entrepreneurial Education Innovation Office, University of Basel

Founder of Rebel Forward LLC

Wolfgang Henggeler

Associate Director, Unitectra AG

Aurélie Moser

Founder, Bambooster GmbH

LOCATION BASEL

The University of Basel has an international reputation of outstanding achievements in research and teaching. Founded in 1460, the University of Basel is the oldest university in Switzerland and has a history of success going back over 550 years.

As a comprehensive university offering a wide range of high-quality educational opportunities, the University of Basel attracts students from Switzerland and the entire world, offering them outstanding studying conditions as they work towards their bachelor’s, master’s or PhD degrees. Today, the University of Basel has around 13,000 students from over a hundred nations, including 2,700 PhD students.

The University of Basel has seven faculties covering a wide spectrum of academic disciplines. At the same time, the university has positioned itself amidst the international competition in the form of five strategic focal areas: Life Sciences, Visual Studies, Nanosciences, Sustainability and Energy Research and European and Global Studies. In international rankings, the University of Basel is regularly placed among the 100 top universities in the world thanks to its research achievements.

The University of Basel has deep roots in the economically powerful and culturally rich Basel region. The university also works closely with domestic and international partners to make relevant contributions to the advancement of the sciences and society. This also means that the University of Basel pays particular attention to aspects of sustainability, equal opportunity and knowledge transfer.